DAVID B. PRICE, JR.

CLD Architect and Founding Member David-PriceDavid B. Price, Jr. is President, CEO and founder of BIRDET PRICE, LLC, a management consulting and strategic advisory company specializing in assisting investors interested in acquiring middle market performance materials companies. Mr. Price has distinguished himself as a senior executive with broad global business experience. His success over the last 35 years, primarily in the global chemical industry, has been attained by achieving exceptional financial results from industrial and manufacturing operations. His leadership philosophy is the result of achieving growth and profitability from a business model focused on innovative scenarios in the areas of strategic planning, enterprise portfolio growth via merger and acquisition alternatives, as well organizational and leadership development. He is also adroit at building exceptional business management teams, who excel at change management and productivity enhancement across complex and sophisticated manufacturing and process-oriented companies. Mr. Price served in two previous Fortune 500 assignments as President and Chief Operating Officer of the B.F. Goodrich Company’s Performance Materials Segment, and prior to that, he had a similar role as President of Monsanto Company’s Performance Materials Division. His track record and accomplishments earned him status as one of the highest-ranking African American business executives in the corporate world. David retired from the B.F. Goodrich Company when the corporation sold the Performance Materials segment to a group of financial buyers in 2001. He founded The Birdet Price Company in 2002, and since that time he has partnered with TAG Venture Partners, Carthage Capital, Exaltare Capital Partners and several well-known private equity firms in evaluating leveraged investment opportunities in the specialty chemicals and engineered products industries. While at B.F. Goodrich, over a five year span, David transformed a loose confederation of 25 specialty chemical product lines with revenues approaching $700 million into a cohesive $1.4 billion global Performance Materials enterprise. He accomplished this by developing a clear strategic direction underscored by a management regimen, which stressed increased profitability via growth and globalization, productivity iniatives, organizational excellence and customer intimacy. When the B.F. Goodrich Board of Directors decided that Goodrich should focus solely on the aerospace industry, Mr. Price spearheaded the sale of the Performance Materials segment for $1.4 billion and helped the new private equity owners raise $900 million debt financing for the transaction to create a new global stand alone company, Noveon, Inc. (now part of Lubrizol, Inc.) David enjoys a reputation for developing, coaching and mentoring many high potential middle management business leaders. He excels at taking a leadership role in creating high performance teams and learning organizations. His record qualifies him as a results-driven leader, a classic change agent, a straight-talk communicator and consummate corporate executive who values creativity, integrity, openness and trust. He has broad experience on both corporate and civic boards, including leadership roles in the materials sector of the economy, the arts and community affiliations both in Cleveland and St. Louis. David has served on several corporate boards. He is currently a board member of Tenneco, Inc. He formerly served on the CH2M Hill (Denver), Lukens Steel (Philadelphia) and St. Louis Boatmen’s Bank boards. At present, he volunteers as a trustee on many community organizations primarily focused on education, healthcare and the mentoring of young people. David is a former Chairman of the Board of the Metropolitan YMCA of St. Louis and a former Director of the St. Louis Urban League. He serves on the board of the directors of the First Tee of St. Louis and is the Vice Chairman of the board of Trustees for St. Luke’s Hospital in St. Louis. Mr. Price is former Chairman of the African American Business Leadership Council at the Anheuser Busch School of Business Harris Stowe State University. He has served on many other civic boards in Cleveland, Ohio as well. Mr. Price is a veteran of the U.S. Army. Mr. Price’s academic credentials include a Bachelor of Science degree in civil engineering from the University of Missouri at Rolla and an MBA from the Harvard Business School. David has received numerous business and leadership awards and recognitions over his career which includes The St. Louis American’s 2011 Entrepreneur of the year award, The St. Louis Argus’s Business Leader of the Year 2009 and an honorary professional degree of civil engineering from the University of Missouri at Rolla in 2000. In 1994, Mr. Price was rated as one of the “top Forty Blacks in Corporate America” by Black Enterprise Magazine. David and his wife Joyce (also a retired business executive) currently reside in Town and Country, Missouri and they have two adult children and two grandsons. David enjoys golf, reading and music in his leisure time.